Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 3 months ago

Ships From - Ohio

Est. Publication Date - Oct 2005

The Brand Gap: Revised Edition

Publisher Description

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way...