Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: -multiply the effectiveness of your advertising -understand the tug-of-war between intellect and emotion -create totally new concepts from combinations of old ones -focus your advertising, your business, and your life.