Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Excellent

Listed - 2 years ago

Views - 5

Ships From - New York

Est. Publication Date - Oct 2001

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You

Publisher Description

The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are ...