Defy the 90% failure rate! Only one new business in ten survives beyond seven years to thrive and make its mark on the world. Nine out of ten flounder, fizzle, and fold. Why start a business that s destined to die? Why take all the risks, invest all the time and money, and make all the sacrifices when the odds of success are so stacked against you? Why go to all this trouble even just to survive and eke out a meager income? Small Business 1.0 identifies the critical mistakes made by owners of new and young businesses. But more important, this book delves into the personal characteristics that you, the current or prospective owner, must cultivate and incorporate into your business. By reading this book, you ll learn the art and science of small business, the rules you must obey, and the skills you must master to ensure that your business is the one in ten that not only survives, but is highly successful. The rewards providing for yourself, your family, your employees, your community, your country, and your planet are boundless. Small Business 1.0 is what you must know about owning your own business.