This text shows professionals who do not necessarily consider themselves writers how to communicate effectively in their businesses and industries. The book explains how people can discover individual personal strengths that can aid them in writing and speaking more effectively, with considerably less toil and effort. It is the first book of its kind to make the connection between personality and communication in such as way that it can easily be applied. Careful study of the book will be repaid by reports, articles and manuals that are easier to write and easier to use.