Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 3 years ago

Views - 12

Ships From - New Jersey

Est. Publication Date - Jan 1999

Radical Marketing: From Harvard to Harley, Lessons From Ten that Broke the Rules and Made it Big

Publisher Description

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch w...