The Brand Gap
by: Marty Neumeier
$9.00
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Product Details
Category - Non Fiction / Business & Economics
Format - Paperback
Condition - Good
Listed - 8 months ago
Views - 18
Wishes - 1
Ships From - Ohio
Est. Publication Date - Oct 2005
Seller Description
Light shelf wear on the jacket. Subtle. Pages in good shape w/ minimal blemishes. Tiny dog ears in a few spots. Please see photos for reference.
Overview
The Brand Gap: Revised Edition
ISBN: 9780321348104
Publisher Description
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way...
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