Blue Ocean Strategy, Expanded Edition

by: W. Chan Kim, Renée A. Mauborgne

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Product Details

Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - New

Listed - A month ago

Views - 1

Est. Publication Date - Jan 2015

Overview

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Publisher Description

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

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