Positioning: the Battle for Your Mind

by: Al Ries, Jack Trout

$4.00

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Positioning: the Battle for Your Mind

Positioning: the Battle for Your Mind

By: Al Ries

4 copies available

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Product Details

Category - Non Fiction / Business & Economics

Format - Paperback

Condition - Like New

Listed - 8 months ago

Views - 2

Ships From - Texas

Est. Publication Date - Jan 2001

Overview

Positioning: the Battle for Your Mind

Publisher Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind...

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